In this episode of StudioExpansionTV, I’m going to share with you how to dominate Google to take your studio’s search engine rankings to the top.
In this day and age, if you aren’t on Google, you pretty much don’t exist.
And in terms of a studio, if we aren’t on that first page of results when someone Googles dance classes in your suburb, it’s very unlikely someone’s going to be able to find out about your studio.
We want to make sure that not only are you on that first page, but what I would love for your studio is to come up first, second, third, fourth, fifth, and sixth to totally dominate the listings for your area.
So, here is the lowdown on how to dominate Google.
The first thing to do is to make sure you’ve submitted your studio for a Google business listing, and then that will help you to create a Google+ page for business, which you can help instantly streaming your YouTube account, which is a great way to build awareness for your studio.
The second thing to do is to use more videos and make sure, when you’re creating videos and blog posts, we’re being aware of how we’re labeling them, writing them to cater to people who are searching for your studio.
And finally, the most important thing is to make sure we’re keeping your website updated so that Google sees that you are relevant and timely and a good thing to send people to.
Google wants to send people to a website that is valuable and if they see it’s been updated recently, they’re going to know they’re on the money.
The biggest question is: do you have a Google+ page for your studio?
The best thing to do is just to open up another tab and do a little search for your studio’s Google+ page.
If you don’t have one yet, then it’s easy to just submit your studio’s Google business listing and get that process started, so you can start creating a whole new way to generate awareness about your studio.