Here’s The Transcript…
Hi, it’s Chantelle from Studio Expansion, bringing Passion, Profits and Purpose to your studio.
Does this sound familiar?
I am so busy. and I’m so busy i just can’t seem to get anything done, between teaching and answering the phone and doing the admin and organising the teachers, i just don’t get enough time to do marketing.
It’s the most common sentence I hear from studio directors. And it’s true – running a studio is full on. But here’s the problem.
I call it the teaching trap. You teach and teach and teach and at the end of the day you’re pooped and the LAST thing you feel like doing is coming up with a new advertising headline. A glass of wine on the couch is probably more what you’re after.
BUT, unless we prioritise time for attracting new students, your studio isn’t going to grow – which means you’ll always be trapped in the classroom and not living the freedom of lifestyle to do the things you want to do. It’s a trap that is very real for a lot of studio directors.
Here’s something I’ve learnt from working with hundreds of studios. The amount of time you spend on student attraction directly equals the growth of your studio.
And this is what usually happens to studio directors who are stuck in the teaching trap – they’re too busy running the studio to have the time to grow the studio, and so their studio’s growth plateaus.
To escape this teaching trap, the first thing that has to happen is for you to find more time to focus on attracting new students – even 30 minutes dedicated marketing time a week will make a difference.
Because really, when you think about it – marketing is the keystone. Through marketing, you’ll Get more students in the door, which gives you the cashflow to pare back your teaching so that you can focus even more on growing your studio and get out of the teaching trap.
How could you reshuffle your schedule this week to give yourself just 30 min dedicated time to focus on student attraction?
Thank you for watching this video and I’ll see you next week with more tips on how to grow your studio!