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Attracting new students through your studio doors is a constant worry for studio owners.
Making sure the message is out there about your studio and you are regularly receiving enquiries and new student enrollments is imperative to the growth and overall future of your studio.
Attracting New Students
Studio Marketing- now, I know first and foremost you are a teacher, but you need to put your marketing executive hat on when it comes to spreading the word about your studio. It is ESSENTIAL to the success of your studio.
In my eyes, there are two types of studio marketing:
1) Generic Studio Marketing
2) Intentional Studio Marketing
Generic Studio Marketing
Generic Studio Marketing is where you are basically blanket marketing information about your studio itself. Think- classes you offer, standard of staff, quality of facilities etc. Most studios market this way, but you don’t have to!
Intentional Studio Marketing
Intentional Studio Marketing gives potential new students an INCENTIVE to visit your studio and ACTIVELY PARTICIPATE in what you have to offer. It is easier to spread your studio’s true message and values when someone visits your classes and experiences them for themselves.
Creating an event that is low risk and maximum interest for prospective students will have them swarming to your studio to try the nectar!
Setting Yourself Up For Success
As long as you give yourself plenty of time to promote your event, create an event that is irresistible to students and have the systems in place to encourage enrollments after the event- you will create the honey that turns visitors into RAVING FANS of your studio.
For the video training and worksheets to plan EXACTLY how to attract more students to your studio, make sure you have signed up to the FREE #studioplanathon 2016 (21st July-25th July) and check out your Day 3 email!
Tomorrow’s Studio Planathon video and resources are all about creating your Retention Plan.
Pop your comments in the section below. If you’re looking for more information on this topic, your next step is to explore Studio Evolution, our industry leading mastermind for studio owners. In Studio Evolution we comprehensively cover the most sophisticated and innovative profitability management found globally.
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