In this video, we’re going to talk about one of the most challenging things that can happen in the life of a studio director.
In many ways, it is the ultimate betrayal.
It’s when one of your teachers, who you have mentored and nurtured goes out and opens their own studio nearby.
Not only is this personally devastating but it also leaves you in a position with a competitor who knows all of your trade secrets.
So, how do you move forward when one of your teachers opens their own studio nearby?
The risk that can happen is that in your hurt and anger and resentment of them doing this to you, it can consume your thoughts….
You feel like you’re watching their every move, checking their marketing and analyzing everything they do with a fine-toothed comb.
What this does is take your attention off your own studio, and that is not going to help you at all!!
The best advice I can give you in this time is to stay in your own lane. Swim your own race.
They’re going to do what they’re going to do. We can’t control it, so we just need to focus in on our studio.
One of the biggest impacts that can happen at this time is retention. You can be quite concerned that that studio is going to poach some of your students over to it, so now is the time to totally zero in. Build all those connections with your current students.
Now is the time to be delivering the wow factor in your studio.
Now, there are a few things that you could do right now to help setup your studio and protect your studio in case this ever happens to you.
The first thing to do is to ensure in all your teacher contracts that there is a non-compete clause where they are not able to actively pursue students on your studio’s database for a period of time.
Another clause that you could have into your teacher contracts is that they are unable to operate within a certain radius of your studio.
This gives you an exclusivity zone where they are unable to operate within five miles of your studio.
The second thing to remember is that you have a WEALTH of experience to draw upon.
At the end of the day, hold tight to the knowledge that you’ve been around for longer, you know what the business is like, you have the experience not only to sustain, but to thrive as well.
I’ve got to say I’ve seen this happen so many times. I’ve had clients who literally a studio has opened up a stone’s throw away. I mean literally a stone’s throw away.
And when that happens, it’s all consuming, but know that you have the upper hand.
This is a call to action for your studio, a chance to embrace new, innovative ways of connecting with your students and really stepping things up!
Choose to not see this is a negative, but instead an opportunity to take your studio to the next level.